Services:
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Web Marketing Analysis
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Website Restructuring
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Keyword Analysis and Identification
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Competitive Analysis
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Search Engine Registrations
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Content Page Generation
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Thematic Site Generation
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Pay-Per-Click Setup and Management
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Link Popularity Optimization
Q: I own a small company with a small budget; will this still
work for me?
A: We will give you lots of options. We will work with you to find the best
solution that will fit your budget.
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Search Engine Optimization (SEO)
Web Marketing Strategy
The purpose of your website is to promote your product. The adage
“build it and they will come” simply does not work in the web world. Careful
consideration must be given to not only to your marketing message also to your
site’s content and structure. Too often companies spend a small fortune
developing a beautiful website that is totally invisible to the major search
engines. You need a professional Web Marketing Strategy if you want to compete
effectively on the Internet. Keene Systems, Inc. specializes in developing cost
effective Web Marketing Strategies and Search Engine Optimization (SEO) for
both large and small companies. We will find a solution that fits your budget.
What We Do
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We first confer with you to find out what your goals and expectations are.
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We will then do an analysis of your site to determine it’s current state and
see how you compare to your competition.
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We will develop a strategy consisting of multiple web marketing techniques.
This will be written in plain English with a description of why each task needs
to be done. A cost/time estimate will be included and all of your options will
be listed. At this point we identify all known expenses and fit the plan to
your budget by choosing the most cost effective techniques first.
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A keyword analysis will be done with our SEO software tools. This will provide
us with live data indicating how many people have been searching on each
phrase. This data will be used to optimize the general pages of your website.
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When we start to implement the changes, your website may need some
reorganization. Each page will be scrutinized. You will probably be asked to
contribute additional content for the site at this time. Rich wordy content is
critical for a successful SEO campaign.
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Additional content pages will most likely be added to your site. This is
accomplished with our proprietary content page generation software. These will
be constructed based on data we collected in the keyword analysis stage.
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We will ensure that your site is submitted to all of the most important
directories and search engines. All registration fees will be identified in the
strategy plan.
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We will devise a pay-per-click strategy based on the key phrase analysis. You
may be pleasantly surprised to see how inexpensive this can be.
Call us today so we can discuss your needs.
Lance Keene
Principal, Keene Systems, Inc.
978-557-5709
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